Associations come to Sequence when growth, member value, and revenue strategy need sharper focus. We help leaders make sense of what is changing, clarify the value proposition, and build a stronger path to growth and long-term relevance. Our work has helped associations triple growth, double membership, and expand nondues revenue 10X.
See how we help associations grow membership, revenue, and impact.
See how clients achieved transformational growth through better strategy and stronger models.
Explore six imperatives shaping association strategy now.
A growth strategy works when you see what’s really driving results. We help you replace assumptions with insight so you can make decisions with clarity and conviction.
We focus on the areas that matter most:
Sharper direction, aligned decisions, and priorities that move you forward.
A clearer understanding of member value, deeper engagement, and models that attract and retain.
Stronger, more resilient revenue streams that reduce risk and support your mission.
Leaders trust Sequence for clear thinking, grounded insight, and strategies that deliver lasting results. They value our independence, our candor, and a way of working that brings clarity to every decision.
Our strategies have delivered 3X membership growth, 10X revenue expansion, and dramatic increases in engagement.
Leaders rely on us for clarity and results that move their organizations forward. Here’s what they say about the outcomes we achieved together.
Todd Unger | SVP Membership | American Medical Association
David Schutt, PhD | CEO | SAE International
Arthur Evans, PhD | CEO | APA
Margaret Mueller, PhD | CEO | Executives’ Club of Chicago
Here’s what associations can achieve when they work with us.
The AMA doubled its membership growth rate after partnering with Sequence. See the behavior-based segmentation and storytelling strategy that turned physician apathy into record membership.
The AMA was reaching just 1% of employed physicians — because the membership model was built for a world that no longer existed. See how a new health system model drove record total membership.
AARP understood the 50+ consumer better than any organization on earth — and brands were failing to reach that audience. See how they turned that expertise into a $43 million marketing agency in three years.
SAE had an asset no competitor could replicate. See how they built a new business around it and grew non-dues revenue tenfold in three years.
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
ACR grew membership 50% in three years by rebuilding its model around how rheumatology is actually practiced — as a team. See how that shift nearly tripled interprofessional membership.
We built Sequence to bring clear thinking and practical strategy to associations doing work that matters. Here’s a quick look at how we approach growth, how we partner with leaders, and the results associations count on.
After successful careers in Big Strategy consulting, Chris and Lisa launched Sequence in 2001 to bring serious strategic thinking to organizations doing work that matters.
For more than twenty-five years, Chris and Lisa have helped associations sharpen strategy, accelerate growth, and make better decisions. Every engagement is a chance to solve real problems alongside leaders who care deeply about getting it right.
Co-Founder and Chief Strategy Officer
Chris brings a philosopher’s clarity and a strategist’s discipline. He helps associations cut through noise, get to the heart of an issue, and make decisions they can stand behind..
Lisa has a gift for making big goals feel possible. She helps teams sort out what matters most, build plans they can own, and keep moving even when the work gets complex.
What’s coming next for associations? These are the trends every leader should be watching and acting on.
We help associations achieve results that last — from tripling growth to transforming revenue.